Boston Logan International Airport is the primary gateway to New England and one of the most strategically positioned airports in the northeastern United States. It connects Boston to major U.S. business cities as well as Europe and select global markets.
Boston is known for asset management, private equity, biotechnology, healthcare innovation, higher education leadership, and venture capital. The passenger mix at Logan reflects that profile. Many travelers are senior executives, research leaders, institutional investors, medical professionals, and international business passengers.
Airport Overview
| Category | Details |
|---|---|
| IATA Code | BOS |
| Terminals | Terminal A, Terminal B, Terminal C, Terminal E |
| Departure Zones | Dedicated domestic and international departure halls |
| Arrival Zones | Domestic arrivals and international arrivals with baggage reclaim facilities |
| Airlines | Major U.S. carriers and international full-service airlines |
| Coverage | North America, Europe, Middle East, selected global destinations |
| Key Markets | Greater Boston, New England, biotech, finance, and academic leadership |
| Annual Passenger Traffic | 43 million |
| International Traffic Level | High |
Prestige Digital Network – 102 Screens Across All Terminals
Boston Logan features a Prestige Digital Network of 102 screens positioned throughout the airport.
Key features:
- Coverage across all terminals
- Reaches both departures and arrivals
- 70-inch screen format
- Minimum 12.5% share of voice
This network delivers consistent frequency across passenger movement zones. As travelers move from check-in through security and into gate areas, the repeated screen presence reinforces brand visibility.
For financial institutions, healthcare systems, biotech firms, and enterprise service providers, this network ensures broad coverage across Boston’s high-value business audience.
Digital Spectaculars – 3 Large-Format Units
Boston Logan offers three large-format Digital Spectacular units positioned in high-traffic areas within Terminals A and B.
Key advantages:
- Iconic large-scale formats
- Positioned in key passenger pulse points
- Designed to capture both departing and arriving traffic
- High visual dominance
These placements are suited for brands seeking strong presence and impact. Large-format units provide authority inside concentrated terminal environments, particularly in busy domestic corridors.
Gateway Digital Network – 14 Gate Hold Screens
The Gateway Digital Network at BOS includes 14 screens located in gate hold areas across Terminals B and E.
Key specifications:
- Positioned where passengers wait before boarding
- Reaches domestic and international departures and arrivals
- 32-inch screen format
- Minimum 12.5% share of voice
Gate hold areas create extended viewing time. Passengers are seated, waiting, and often focused on nearby screens. This environment supports clear message delivery before boarding.
For private banks, medical institutions, universities, and professional services firms, this network offers focused engagement with Boston’s business and academic travelers.
Why Boston Logan Is a Strategic Market
Boston’s economy is built on finance, life sciences, higher education, and research. Many passengers moving through Logan are affiliated with:
- Global asset management firms
- Biotech and pharmaceutical companies
- Academic institutions and research centers
- Venture capital and private equity networks
Advertising at BOS allows brands to align with a well-educated, high-income, and globally connected audience within a structured airport setting.
What’s Included in Every Boston Logan Airport Campaign
✅ Free Campaign Strategy Consultation
✅ 48-Hour Turnaround Post-Creative Approval
✅ Unlimited Mid-Campaign Creative Changes
✅ Real-Time Reporting and Performance Dashboards
✅ High-Dwell Placement Based on Traveler Flow Data
✅ 100% Campaign Execution Guarantee
FAQs About Advertising at Boston Logan International Airport 2026
How quickly can I launch my campaign?
Your campaign can go live within 48 hours after creative approval.
What audience will see the campaign?
Financial executives, biotech leaders, academic professionals, institutional investors, and high-income travelers.
Can creatives be updated mid-campaign?
Yes. Creative updates can be implemented during the campaign.
Where are placements located?
Across the Prestige Digital Network, large-format Digital Spectaculars in Terminals A and B, and Gateway screens in Terminals B and E.
Will reporting be included?
Yes. Campaigns include performance dashboards and detailed reporting.
Boston Logan Digital Advertising Strategy 2026
Boston Logan International Airport delivers concentrated access to one of the most educated and financially influential passenger bases in the United States. With 102 Prestige screens, 3 large-format Digital Spectaculars, and 14 gate hold displays, brands can secure both scale and impact across departures and arrivals.
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